Mutant is a protein and supplement company for bodybuilders. In 2018, they improved their formula and needed a fresh makeover to go along with it.
Why the re-brand?
-
The current look was outdated by +20 years
-
Packaging blended in with competitors on shelves
-
The new and improved formula needed a modern look to showcase its true potential and to create stronger brand recognition
Project Goal
-
​Attract new customers and raise brand awareness
-
Stand out from competitors on store shelves
-
To advertise the new formula and look
My role
-
Graphic Designer - worked with a team to solidify the new brand identity
-
Extended the new branding to various applications like packaging, tradeshow materials, printed ads, digital media
-
Created templates and brand guidelines to ensure brand consistency across all platforms, digital and print.
-
Worked with a Marketing team to launch a strong campaign celebrating the new look and formula
-
Directed photoshoots and edited images
Client
Mutant
Project Type
Brand Refresh
Year
2018
Other Case Studies
 |  |  |
|---|