Cannametrics is a data company cannabis professionals use to bring quality products to market
Why the re-brand?
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To strengthen the Cannametrics identity as a whole externally and internally.
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To develop a more cohesive visual identity that better communicates the brand messaging. This includes the impression customers have when they interact with the brand.
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Having a cohesive brand identity will strengthen customer trust and loyalty.
Project Goal
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The goal of the re-brand is to define what Cannametrics' stands for, who they serve, the problems they solve, what sets them apart from the competition and how they present themselves to the world.
My Role
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Brand Designer/Graphic Designer - Was in charge of the brand identity refresh
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Updated the Website, Sales decks, Email graphics, Social media assets, Promo videos, Thumbnails
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Created templates for the team to maintain brand consistency
Client
Cannametrics,
B2B SAAS
Project Type
Brand Refresh
Year
2022
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